The Job Course - Introductory Unit
I know this is a strange way to begin a web course, but …
The Best Advice - 'Tell A Better Story'
~ Chris R.
"One of my mentors over the years has been Bruce Dreyfus. He taught me to tell a better story. This was one of the most valuable skills I have ever acquired. Not only for use in my own life but for helping others reframe their stories and in helping companies position for success. The art and science of creating, telling, and owning your narrative is one of the most powerful things you can learn.
Originally my relationship with Bruce started in the ’90s when he was a recruiter. He placed me at least three times. More importantly, we hit it off, became friends, and stayed close. I felt he was someone I could trust. Trust is important when you are making career decisions.
Bruce and I stayed in touch over the years. He transitioned from recruiting top talent for companies to career coaching. More importantly, he had become a career coach only working with specific clients. This is where he taught me how to tell my story.
When good recruiters retire, they either coach or do what Bruce is doing now, writing The College Job Course. At his age he can no longer coach, but his ideas are incredible. Through the course he teaches you to look at your story and tease out the good and great parts by writing it down. He is methodical and uniquely different from any coach, or recruiter, I have ever met.
The standard résumé destroys your story. It removes everything that is you and replaces it with commodity bric-a-brac. The standard résumé reduces the colorful, wonderful, brilliant, and messy human that you are to a grainy black and white photo of an employee.
What Bruce taught me is that every one of us has a special story to tell. Every one of us can create, tell, and own a compelling, interesting, and valuable story. This story will provide a much better picture of who we are and what we are capable of than the dead chronology of responsibilities in a résumé.
How do you drag this compelling story out of yourself and own it? Bruce owns the secret, and it is The Job Course.
Capturing and owning your personal narrative is a powerful tool, but the concept of telling a better story is also universally applicable to individuals as well as companies.
Yes, companies tell stories too.
At the company level, we still suffer from too much feature-function technobabble. We do not tell our company stories. Every company has a soul that goes beyond the feature-function of the product. In that soul of the company lies much of the real value that the clients and candidates are buying.
How do you talk about that story? How do you get an organization to create and own a narrative that rings true? If you can do that you clearly differentiate yourself from the rest of your competition.
Culture trumps functionality every time. Stories are what makes cultures come alive. The best advice I ever got and can give you is “Tell A Better Story”.
Bruce Dreyfus has moved on to writing again. This course will be the best thing he has ever accomplished."
Here is what you will get in this Introductory Unit:
You'll see The Job Course's basic goals and content. We discuss how, why, and where you are going in the future. You will discover Who you were, are, and will be tomorrow.
You’ll complete an activity we call “Create Your Opportunity” where you get to design your dream job.
Then, we’ll address the elephant in the room … How Long Will It Take To Get A Job?
We’ll introduce you to a tool used exclusively in The Job Course. This single tool has changed the course of many people’s lives and we know it will be just as powerful for you ... Our Mini Introspective Process.
Our Introduction explains the reasons why our course is so effective at helping people find incredible jobs, working for companies they choose.
Welcome to the Job Course
- What is our process?
What to Expect in this Unit
- What to expect from our Lessons?
Goals of The Job Course!
- To get interviewed you must GET NOTICED
Get Noticed
- We teach you a marketing process
Get Interviewed
- Send your Marketing documents
Create Your Opportunity
- You must Write your own Job Description
How Long Will It Take To Get A Job?
- Can be 3 days to 3 months
Bonus #1: Our Mini Introspective Process
- Who you are and what do you have to offer?
Bonus #2: 3 of the 10 Different Types of CEOs
- Each type of CEO is different in how they interview
* Denotes Lessons you'll get access to once you purchase this Introduction
Goals of the Job Course
The job search has been a thorn in many rising senior’s sides for decades. You feel the weight of the competition. It seems like all your peers are vying for the same internships and jobs as you. And with millions of your peers graduating into the same field every single year, you can start to feel helpless.
We understand how it feels because we’ve been there. We’ve stressed and doubted and despaired. We’ve been the boomerang kid. We’ve taken part-time jobs to make ends meet. We’ve accepted positions for less pay than we needed at companies we ended up hating.
We’ve also been on the hiring side of things. We know what employers are really looking for when they say things like, “collaborative communicator.” Most importantly, we know how to bridge the gap and connect great people – like you – to great opportunities.
The Job Course is here to help you shorten the distance between graduating and landing your ideal job. The process is simple, but not easy. In this course, you will learn how to:
- Get Noticed
- Get Interviewed
- Get The Job
Go Ahead and Start Your Journey
Get Noticed
At any given time, there are tens of millions of people searching for work in the US. At the time of writing, roughly seven million graduates are seeking work. The numbers increase exponentially when you consider the following populations:
- Retirees searching for something to do with their spare time
- Exiting military service members
- Victims of mass layoffs
- Small business owners (and their employees) who had to close their doors because of the pandemic
Not all of these people are competitors in your job market. But every one of them is hoping for a better opportunity, just like you.
Because applying for a job online has become so easy, many applicants take a “stab in the dark” and apply for jobs for which they are unqualified.
In such a massive marketplace, it can be difficult to get noticed.
People Don’t Read Résumés Anymore
In response to the increase of unqualified applicants, software was developed to help organize and manage the hiring process. Recent reports claim 99 percent of Fortune 500 companies and an increasing number of small- to mid-sized businesses use applicant tracking systems (ATS).
Some ATS compare resumes to the job description and then rank them. Other systems look for keywords. If your resume doesn’t contain enough of the terms they’re looking for, it gets deleted. You then get a generic email thanking you for your interest and informing you that the company is pursuing other candidates.
To get your resume read by a human, you have to beat the ATS algorithms or find a way around them.
If a resume makes it through the ATS filter, it may get reviewed by the hiring authority. The hiring authority might be a human resources employee or a manager. The good news is your resume made it to the next step. The bad news is, the next six seconds will determine whether your resume makes it any further.
Think of this from the hiring authority’s perspective. Hundreds of resumes are submitted online for any given job post. If a quarter of them make it through the ATS algorithms, that still leaves dozens of resumes for the individual to read.
As we’ll discuss later, the hiring authority considers you a risk to their job security. Therefore, they’re only willing to invest an average of six seconds of their time scanning your resume for something they deem worthwhile.
In less than the amount of time it takes you to order a grande non-fat double pump white chocolate mocha latte, your fate has been decided.
Our System Works
Bruce Dreyfus, the creator of The Job Course, has decades of experience helping unemployed, misemployed, or underemployed individuals find fulfilling careers.
- As an outplacement consultant, he had a 95 percent success rate placing clients.
- Years later as a recruiter, Bruce averaged an 89 percent placement rate.
- After ten years of working as a transition coach, 87 percent of his clients get a job in ten to twelve weeks or less.
Get Interviewed
In many cases, companies host a series of interviews for each open position. Each subsequent interview being more heavily weighted than the previous.
In preparation for the “big interview”:
- We share the single most powerful interviewing tip you’ve probably NEVER heard. A tip that will help you feel more comfortable, confident, and qualified during the interview. This tip is so simple, you’ll wonder why you never thought of it!
- You learn an easy-to-memorize framework for acing every interview and moving the needle forward.
- We’ll help you spot a fake interview (yes, that’s a thing) and how to make the best of it.
- You also learn how to quickly identify a common interviewing trap that will put you out of the running for your dream job, guaranteed. Should you fall into the trap, we share some ways for you to get yourself out.
Get The Job
When it comes to getting a job, you may think that there is a different final step. We will show you the right first step.
We call this, “creating your opportunity.”
Later in the course, we do a deeper dive into negotiations and accepting an offer. We also discuss:
- How to spot the “deal breakers” in any offer letter.
- Why you can walk away from any offer cooly and confidently…and even have the employer “in your back pocket” should you need them.
- Establishing what we call “career security” through our Life Network methodology.
What are you waiting for ... Sign Up!
